Research

Leveraging Focus Theory of Normative Conduct to Shape User Behavior

Shagun Jhaver (2019) “Leveraging Focus Theory of Normative Conduct to Shape User Behavior,” Managing and Designing for Norms in Online Communities Workshop. In Proceedings of the 13th International AAAI Conference on Web and Social Media (ICWSM 2019)

Abstract

This paper argues that designers and community managers can leverage Focus Theory of Normative Conduct to motivate constructive user behaviors in online communities as well as shape positive perceptions of community moderation among their users. I provide evidence from my prior research to show how opportunities exist in modifying design elements and moderation procedures to emphasize community norms that may encourage productive outcomes.

BibTeX citation

@article{jhaver2019focusTheory,
  title={Leveraging Focus Theory of Normative Conduct to Shape User Behavior},
  author={Jhaver, Shagun},
  year = {2019},
  booktitle={Proceedings of the International AAAI Conference on Web and Social Media}
}